Best Practices For Creating Engaging Social Media PPC Advertising With Pictures
People don’t read their feeds in full, so even if you write an excellent ad, it won’t catch their attention. Advertising efforts should pay more attention to the graphics they utilise since people are 65% more likely to recall information presented to them visually.
What’s the big deal, anyway?
Brands may use ad design to get their message out to consumers. People are more likely to engage with your pay-per-click (PPC) ad on social media if it features an eye-catching image they can’t resist clicking on to learn more about. If the advertisement for your goods or service is boring and lacklustre to look at, no one will be interested in it.
Here are seven tips for picking (and making) eye-catching visuals for your social media PPC ads. Not only can well-executed visual content attract users’ attention, but it also has a substantial impact on the level of engagement and the likelihood of a sale being made.
1. It Is Important to Consider Size
You should start with the basics. Forgetting the size limitations of an advertising platform will render an otherwise attractive and relevant image useless. If you want your ad to wow users and get their attention, you need think about the aspect ratio and the minimal dimensions.
If you don’t pay attention, the photos in your PPC ads might be automatically cropped, leaving important details out. Everything from the number of pixels to the image’s resolution to its aspect ratio is critical for those seeking perfection.
2. Don’t Use Pre-Made Images
Perhaps you have heard of Everywhere Girl and Ladies Laughing at Salad. These are shocking illustrations of the dangers of using stock images, which may undermine credibility and turn off potential customers. The issue is not with the images per se but with how they are being used by marketers and artists:
Many people use them because they are quick and cheap to make, and they help them get their point out. Marketers and advertisers utilise stock photographs so frequently that consumers may easily spot them from a distance: People today have access to a wide variety of high-quality visual works, so they aren’t interested in photos that appear staged and don’t convey any meaning.
In addition, they take it as a hint that the company doesn’t put any effort into the material it promotes.
3. Think About the Science of Color
When creating a social media PPC ad, the visual components’ colour palettes might be just as important as the content. Keep in mind that we form around 90% of our opinions based on colour alone when evaluating things.
Furthermore, consumers’ emotional responses to your product (brand) will be influenced by the colour scheme you choose. So why is it that most fast food chains like the colour red? A hue that makes people feel hungry and lustful:
So, it is important to give careful consideration to the colours used in your social media adverts. Using graphics with complementary or contrasting colours will draw in users, establish your brand’s identity, and evoke a response.
Methods you should try:
- If you have brand colours, use them. (Even if you decide to utilise a stock photo for your social media ad, you can still make it your own with the help of brand kits instruments from online editing programmes like Canva or VistaCreate.)
- Never complicate things: If you want to grab people’s attention and not overwhelm them, try using only two or three colours in your advertisement’s graphic. For Facebook or Instagram carousels, use the same guideline: Using a small palette of high-contrast colours that work well together across all the images will increase click-through and conversion rates.
4. Using Facial Expressions
Several studies have shown that photos featuring people in them generate 38% greater interaction. Once again, everything comes down to understanding people.
It’s the updates from people you care about, whether they’re friends, family, influencers, or the individuals behind your favourite companies, that make social media so interesting. Because of this, if your advertisement has a human face, it will blend in with the other content in the user’s news feed and not immediately turn them off.
But, you should only use photographs with people in them if they are directly associated with your business and the message you want to get across. However, just because an image lacks recognisable human faces doesn’t mean you should disregard it.
5. Promote Advantages
Your pay-per-click advertising should be interesting to the intended audience in order to elicit a response from them. To do so, you must show empathy for their struggles and explain what’s in it for them.
6. Include Texts Only When Necessary
Some techniques of persuasive writing are as follows:
It’s catchy, it grabs attention, and your target market will enjoy the concept of getting something for nothing, whether it’s free delivery, a free download, or a free consultation.
Include a single call to action. Your PPC ad must contain a call to action, but don’t clutter it up by including many calls to action. While creating your social media ad, pick the one that best fits the bill.
Last but not least, think about using text overlays that are easy to see for your advertisements, and stick to using no more than two typefaces to promote uniformity and clarity.
7. Maintain Coherence Between Text and Visuals
People tend to learn better when they can see what they’re learning, which is why it’s important to use images in your PPC ads rather than just text. All aspects of these images matter if you want to accurately portray your brand to the public, pique their interest, and prompt them to click through to your site.