Instagram is one of the fastest-growing social media networks in the world right now. Great news for business people, recently Instagram rolled out new features called “Reels,” and most brands take out Reels in their hand as a new marketing weapon to market their product or services. Plenty of brands are using Instagram Reels to grow their business drastically now. A recent report says that over 200 million people actively visit Instagram business accounts every day. Why shouldn’t your business account be one of those that they visited?
What Is Instagram Reels?
Reels is the latest feature that allows you to create multi clips videos within 15 seconds along with several editing features to make your video more attractive, and it is available in over 50 countries.
You can share your Reels on your profile feed and stories, most notably the explore section at the top place that will help you to reach a wider audience.
Instagram Reels is relatively similar to TikTok. If you are familiar with TikTok, it is easy to create content for your business. Don’t worry while you are unfamiliar with TikTok. Here is some guide to creating content:
Showcase Brand Personality
When developing your business profile on Instagram, you should focus on sharing who you are, why your brand is best, and revealing your brand’s secrets. These things reflect your brand’s values and personality. However, sharing more about your brand with the consumers is vital for building your brand trust and increasing authenticity. Marketers can be sharing brand personality to make new audiences feel safe and comfortable to buy your product or services.
Proper educational content grabs the attention of people and constantly engages them on your videos. Audiences always search for explanations & solutions, how-tos guides, and tutorial videos to know more about some things. By providing such useful information to them, you can better connect with your customers and build a strong relationship with them. For example, suppose you are sharing a how-to guide to the audiences. They will ask doubts about your content in the comment section. If you answer frequently asked questions that will encourage them to watch all your videos continuously, which paves way to gather Instagram Reels comments and more interaction for your content. When you gain a lot of comments, you will gain more followers, account popularity and unbelievable business growth.
Work With Influencers
Choose the right influencers to market your product indeed works more effectively for your business. Working with influencers is an excellent way to give an authentic look to your brand. By sharing influencer’s content, you’ll quickly gain their attention, and they also start to share your content which helps to get your Reel in front of a new audience and generate more sales for your business.
Creating a good video to grab more new audiences and expose your brand to them. This is an excellent opportunity to introduce your brand to a massive audience. Now is the time to create IG Reels for your brand!