Professional SEOs can mine social media for a variety of useful information. Methods for conducting keyword research using social media are discussed below.

If you’re sick of utilising the same boring old keywords as everyone else, as I am, then it’s time to start exploring social media.

Even though social media isn’t the first place your mind goes when you hear “keyword research,” you may find great opportunities for both long-tail and high-traffic keywords there.

The typical user spends about three hours per day on social media, and these sites are constantly collecting data on their users’ activities, interests, location, and preferred content.

Get a glimpse into your audience’s habits by using Facebook’s ad targeting options

You probably don’t know everything there is to know about your target audience, even if you know who they are.

Most of us talk about our daily lives, employment, favourite TV shows, interests, and the things we buy on the social network.

Facebook uses this information to better tailor its advertisements. On the other hand, you may utilise it to look for keywords and discover associated subjects.

Explore Twitter’s Search Options

Twitter trends are essentially instantaneous, in contrast to other platforms where information may remain current for several hours (or even days).

For this reason, Twitter is excellent for discovering timely critical phrases.

Find Related Content on Instagram by Searching Hashtags

Hashtags have helped turn what was once just a platform for sharing pictures of your dog and avocado toast into a full-fledged search engine.

Go to Instagram, look for the keywords you want to use, and then check out the other hashtags others have used.

Take the example of writing an SEO-related blog post. Look up #SEO and peruse the hashtags currently being used in popular postings.

Make the Most of YouTube’s Integrated Search Bar

While not every phrase will be applicable to your needs ([B2B gta glitch], for instance, is not likely to be what you’re after in a B2B search), it is still a fantastic resource for blog post ideas and search engine optimisation (SEO) keywords.

Explore Recent Pinterest Searches

Pinterest isn’t only for finding the best burrito recipe or making a list of places you want to visit; it can also be used to discover long-tail keywords you would never have thought of otherwise.

Pinterest, like other search engines, displays results based on what it predicts users will engage with the most.

If you type in “keyword research,” for instance, you’ll get a plethora of results detailing how to do keyword analysis, make the most of free resources, and focus your investigation on generating organic traffic.

Take Note of What LinkedIn’s Most Powerful People Are Saying

There are over 722 million active members on Linkedin, which is seeing historic growth in popularity.

Whether you’re in business-to-business (B2B), in sales and marketing, or trying to reach C-suite executives, Linkedin should be your new online hangout.

Following the conversations of influential people on Linkedin is one method of keyword research.

Implement BuzzSumo

BuzzSumo is a social networking platform that may help you discover and connect with influential people, as well as track and analyse trending topics.

In addition, the “influencers” search feature is one of my favourites since it allows you to zero in on the conversations being had by the most powerful figures in any given field.

Learn More About Your Social Listening Device

Awario and Mention, two popular social listening tools, provide yet another reliable resource for keywords.

These resources save you time by compiling the most discussed issues in one convenient location. You won’t have to go searching for a bunch of different tools.

You may also remove irrelevant results so that you can zero down on the terms that will provide the most value to your business.

Google and Facebook Like a Box of Chocolates with a Glass of Milk

Search and social media aren’t completely different processes. There is no clear correlation between social media and rankings, but they do work well together.

By using social media, you may learn more about your target audience’s likes, dislikes, and preferred platforms.