You should by this point be aware of how important video content is for the marketing of brands. Video content is gaining the most traction across all social media platforms, which unequivocally indicates that brands and enterprises need to place a greater emphasis on videos than they do on any other content form.

When TikTok first came out, users were unable to tear themselves away from the content being posted on the network. The brief videos were primarily geared on providing an entertaining experience, which helped them succeed in drawing in a sizable number of viewers.

Because the Instagram platform has seen it all and users are looking for content that is both valuable and engaging, brand marketers are bound to experience fatigue when it comes to coming up with original content for Instagram. This deceptively simple concoction is difficult to pull off!

Why Should You Share Content on Instagram Reels?

Even though Instagram started out as a platform for sharing photos, with the introduction of features like Stories and Reels, the platform is rapidly shifting its focus to videos. Your company or brand will suffer more negative effects than positive ones if you do not use Instagram Reels.

This is due to the fact that using Reels enables you to be more creative with your information and present it in a manner that is interesting for your audience. This feature contributes to an increase in engagement, as well. In addition to this, it enables you to generate brief videos with a lot less work and time invested in the process.

Even though Reels and TikTok are competing head-to-head, Instagram comes out on top because it has a more consistent user base. Because of this, it will be even more valuable for marketing purposes.

Effective ways to use Instagram Reels

1. Use your TikTok videos in Reels

When TikTok was at the height of its popularity, many brands produced content. After the ban on TikTok was implemented in India, a number of brands were left with a stockpile of material but no suitable platform to post it on. The debut of Reels on Instagram came at the perfect time, as people were confined to their homes as a result of the lockdown and were looking for anything to entertain them. Because the content from TikTok perfectly fits the requirements of the Reels feature, companies can easily use it there.

2. Tutorial video formats

It is possible for companies to get the most out of these quick videos by demonstrating to customers how they can use their products. For instance, fashion companies might collaborate with lifestyle influencers to produce a video that demonstrates how their products can be styled. This not only advertises the products and services, but also brings attention to the reasons why a customer should invest in your business.

3. Establish obstacles in order to maintain the audience’s interest

Challenges is one of the trends that can be seen on social media platforms, which are rich of trends overall. These kinds of challenges, such as the Ice Bucket Challenge and the 21-Day Workout Challenge, are extremely popular at the moment and lend themselves well to being adapted into reels. A challenge that is relevant to a company’s goods, services, or sector of business can be launched by a brand in collaboration with an influencer in a certain niche.

4. Publish videos showing what goes on behind the scenes

Provide the users with an overview of what your brand is capable of. These can be very succinct statements that aid in the development of an air of mystery and intrigue. Even over-the-top (OTT) platforms are making full use of the Reels feature by publishing teaser trailers for the series they have coming soon. These Reels will ensure that the viewer remains captivated throughout the entirety of your presentation.

5. Post helpful hints on your Instagram Reels

Users on social media not only want to be entertained, but they also need knowledge and updates on what’s currently happening in the world. The majority of companies and influencers are using Reels as a platform to share fast tips and tricks with their audiences. In addition to assisting in the process of training other users, this enables you to post more regularly.

We have high hopes that the concepts presented in these Instagram Reels will assist you in formulating an efficient strategy. When it comes to analytics, Instagram as a platform in its entirety is quite valuable to a social media strategy. Having said that, it is essential to monitor how well your content is doing on the platform in order to make any necessary adjustments.