Whether you’re just starting out as an influencer or have a well-known brand, you’ve probably heard rumours about Instagram’s mysterious algorithm.

A social media app’s “algorithm” is just its collection of rules for determining who sees your posts and Stories and when they are seen. While there is no magic button that instantly attracts a massive audience, some users have discovered ways to increase their following by working within the system rather than against it.

Instagram post algorithm breakdown

Over the past several years, Instagram has undergone a significant transformation, shifting from presenting posts on a user’s home feed in chronological order to doing so using an algorithm.

Many long-time users have had difficulty getting their posts read by anybody since the system switched from displaying postings in chronological order to some presumably esoteric mathematical arrangement. But gradually, Instagram users have learned to adapt to the new algorithm and even leverage it to their advantage. If you’re interested in learning the algorithm in 2020, you can do so by according to the guidelines provided below.

Interaction is crucial

Experts say that interacting with your followers is essential for succeeding with Instagram’s algorithm. It’s not enough to merely make posts and scroll endlessly; interaction is key.

Be active on Instagram by following new people, commenting on their images, responding to comments on your own, saving and sharing stuff, and loving the photos of others. Here are the best methods to interact with the information created by other users:

• Following, Liking, Commenting, and Bookmarking
• Adding content to your Story feed
• Responding to feedback
• Keeping up with fresh members of your target demographic
• Put Instagram to good use.

Everyone has their preferred and preferred not-preferred Instagram functions. The social networking app’s many features for communication and content production are only useful if you actually use them.

Try out the latest Instagram stickers, GIFs, and ways to use your Stories, posts, and IGTV as they become available. We’ve already established that Instagram values user interaction, but the company also wants to see that you’re using the myriad of new features it’s always churning out.

The 2023 Instagram Stories algorithm breakdown

Instagram Stories should be part of your entire plan, along with the more traditional likes and comments, if you want to succeed in the face of the algorithm.

Stories, probably Instagram’s most popular feature, puts emphasis back on interaction. However, there are other options available.

What criteria does Instagram use to prioritise the Stories you see?

Instagram Stories is one of the most popular aspects of the platform, with over 500 million users watching them every day. When you put in the time and effort to craft superb Stories, you want them to appear at the top of as many consumers’ Story feeds as possible.

The algorithm that decides which Stories appear in your feed depends on which accounts you’ve interacted with the most. Likes, comments, messages, and the Stories you watch the most are all factors in how interested an account is in you.

The way Instagram’s algorithm classifies people who watch your Story

Take advantage of Story Insights to discover how popular your Stories are and how much engagement they’re getting from your followers. Anyone serious about growing their Instagram following should download the free analytics app Story Insights.

The number of individuals who have seen your Stories is a simple indicator of their popularity.

• Release your Tales.
• To access the bottom, swipe up.

A list of your followers who have seen your Story will be shown there. How Instagram’s algorithm decides to display your Story to visitors has been the subject of much discussion. Many mistakenly believe it is determined by who views your profile or who you exchange the most messages with.

Instagram’s algorithm and how to get your content seen

As you already know very well, interaction is the key to Instagram’s algorithm. Avoid wasting time by mindlessly scrolling. Earning a spot at the top of the feed for your articles and Stories requires active participation.

Some of the best advice I’ve seen online about making the most of Instagram’s algorithm is included here.

• Ensure that only high-quality images and videos are shared.
• Regularly update both your feed and your Stories.
• Videos, rather than images, should be the primary focus of your marketing efforts.
• If you want to connect with your audience, you should use Instagram Live more frequently.
• Spend some time developing subtitles that will resonate with your target demographic.
• Be selective with the hashtags you use, and avoid using too many.
• Learn when your audience is most engaged on Instagram by checking their profile data with Instagram Insights.
• The most effective strategy for expanding your Instagram following is to provide material that your intended audience truly wants to see. With that goal in mind, you’ll be able to navigate the algorithm with ease.