When Should You Put Up That Facebook update?

Marketers are constantly discussing how to increase their organic reach on Facebook. And if you’re the type to look down your nose at Facebook’s engagement numbers, you’ll want to read this post.

There is still a good possibility that your post will appear in your fans’ feeds. Finding the optimal time to post on Facebook is the key to receiving a deluge of positive feedback in the form of likes, comments, and shares.

Most marketers use paid advertisements, but let’s be honest: nobody has extra cash to spend every day on increasing their social media reach. However, the question of when is the best time to post on Facebook now looms large.

You should also investigate whether there is a single optimal posting time for Facebook or several.

If you want to learn more about your target audience and their habits, you could use some free Facebook analytics tools to do some research. Yet additional investigation is required to reveal the answer to this puzzle.

It’s not always easy to figure out what to do here. In light of this, we have compiled a set of data-backed facts and suggestions to aid you in your investigation.

Start right now!

Learning When is Ideal for Your Facebook Posts.

Even if there is no such thing as the “best time” to post on Facebook, there may be “your best” times. In order to maximise exposure and interaction with your social media posts, you can use one of two methods.

The First Plan of Attack: Using Facebook Analytics to Determine the Optimal Timing

You can learn a lot about your audience’s demographics, interests, and behaviour with the help of Facebook Analytics.

You can access your Facebook insights via a tab at the top of your page. When you click it, you’ll be taken to a dashboard with a snapshot of various Facebook analytics.

Determine the times of day when your followers are most likely to be online.

It’s time to check out “when your fans are online” stats. The ‘Posts’ link is over there on the left.

A line chart summarising the average number of hours per day and week that your fans have been online will be displayed.

Today, you can hover over a specific day to see how its data stacks up against the weekly norm.

The chart below compares Tuesdays to a typical weekday. Data for Tuesday is shown in dark blue against the weekly average.

So, what have we deduced from this information?

Being a well-established page, we use this method to monitor weekly readership. The population rises steadily from 3 am, peaks at 6 am-9 am, 7 am to be exact, and then begins to fall again around noon.

To maximise engagement, we post at the ungodly hour of 3 am-9 am (Pacific Time).

Using the same method, you can determine the best time of day and time of day of the week to post to Facebook, and then experiment with posting at different times during those windows.

If you want to get more engagement out of your posts, try scheduling them for off-peak times. I recommend trying out different things for the first few weeks, and then settling on a routine that works for your Facebook posts.

Take Note of Your Favorable Comments

Below the graph labelled “When Your Fans Are Online” in Facebook Insights’ Posts section is another handy tool.

All the data you need to assess how well each post did has been compiled in the “All Posts Published” section. As a result, you learn:

  • Date and time of initial post
  • Format of Posted Article
  • Engagement through both organic and paid methods

Finding out what kinds of content perform best when posted and at what times requires some manual digging.

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