In 2019, companies can no longer discount the influence of TikTok. This is due to the fact that TikTok’s organic reach far surpasses that of any other social media platform. The app has had a tremendous effect on modern video production and popular culture. TikTok marketing is being used by businesses of all sizes and in all industries.

If you’re wondering how to increase your brand’s engagement rate on TikTok and use the app to promote your business, you’ve come to the right place.

TikTok advertising entails what, exactly?

As a quick definition, TikTok marketing is just using TikTok to spread the word about your business. TikTok marketing for businesses requires a focus on organic content creation, advertising, and influencer marketing.

The advantages of advertising on TikTok:

• Raising Brand Recognition
• Listening to what one’s target demographic has to say
• Buying and Selling
• Promoting your product or service
• Serving as a contact point for customers

TikTok’s expanding user base makes it a promising venue for expanding a company’s reach to a wider demographic. Let’s take a look at what makes TikTok useful for companies before deciding whether or not to devote resources to it.

Why is it beneficial for businesses to use TikTok?

Here are some of the many reasons why this approach is gaining traction in the marketing world.

In front of a global audience

TikTok has a massive user base with users in over 150 countries. This is a global marketplace that puts your business in front of an international audience.

Massive amounts of millennials using the internet

TikTok has 100 million monthly active users in the US, with 32.5 percent of those users being between the ages of 10 and 19, and 29.5 percent being between the ages of 20 and 29. TikTok has been downloaded more than 2 billion times and has more than 800 million active users.

An Approach to Marketing via Video

Research shows that the vast majority (88%) of viewers want to see more corporate videos. With TikTok, you can promote your business with entertaining and informative videos, and reach a wider audience with the videos you already have online.

Commercials are more positively received

Advertisements on TikTok are generally well-received by users because they are viewed as less intrusive than advertisements on other social media platforms. Unlike advertisements on other social media platforms, those on TikTok are genuine, entertaining, and reliable.

Extensive participation

There can be millions of views and comments on a popular TikTok video. It’s possible that gaining exposure to this demographic would do wonders for your business if you could just come up with content that they’d enjoy. TikTok has the highest engagement rates of any social media platform because of its infinite scrolling interface and the fact that the average user spends 14.3 hours per month using the app.

Price-friendly for commercial enterprises

The platform is based on short videos with music, graphics, and lip-synching, making it simple and inexpensive for businesses to produce viral content and promote their products.

TikTok has been mischaracterized as a teen-oriented app full of meaningless videos. Users are actually flocking to thousands of communities that offer everything from entertainment to tutorials to how-to guides and beyond.

For TikTok, how do you determine the engagement rate?

A content’s engagement rate is the proportion of viewers who click on at least one piece of it. TikTok is no different than any other social media platform in that regard. When you consider that so many people using the app can like and comment on video posts, you can see why this is even more true than usual.

The ratio of your total likes, comments, and shares to your total views will give you your TikTok engagement rate.

The percentage of viewers who are actively engaged with a video on TikTok is calculated as follows:

For businesses, how can TikTok be used for advertising?

TikTok may have a massive following, but you still need to think about whether or not your target demographic actually uses the app. But if your demographic isn’t already on TikTok, you should think about how likely they are to become users in the near future.

Although the majority of TikTok’s users are part of Generation Z, it’s worth noting that the vast majority of social media sites got their start with a much younger demographic. Instagram is a good example because it was primarily used by the young at first. Over 2 million businesses now use it as a marketing channel, and its user base is increasingly diverse.

You can get a jump on the competition by joining the TikTok marketing bandwagon. You build up support before the site becomes overrun with ads and commercials.