Unfortunately, learning the ropes of a new platform and getting the most out of it can be a real pain. To help you optimise your TikTok ads for the platform’s algorithm, the Bold x Collective marketing team has compiled this blog post with the top 10 tips for doing so.

Bold x Collective explains how to use TikTok for marketing for those who are unfamiliar with the platform.

Prior to diving into these suggestions, let’s take a look at the inner workings of the TikTok algorithm and the kinds of things that influence content creation on the platform. TikTok’s algorithm is currently linked to FYP (or “for you page”).

Videos from any creator are accessible on this page, and no subscription is required. However, a recommendation system, an in-app tool on TikTok, begins to alter the FYP in response to users’ viewing preferences and habits.

This system broadcasts material based on user actions, video data, device, and profile preferences. This means the algorithm will begin presenting you with more content similar to the videos you enjoy the most.

In this way, viewers can compile a personalised list of videos they know they’ll enjoy.

This recommendation system means that a user’s number of followers is not a reliable predictor of their video’s reach or popularity. Because of this, TikTok is a powerful tool for rapidly spreading your message to the right people.

With this knowledge of the TikTok algorithm and the “For You Page,” you can optimise your content for maximum success on the platform. I think it’s time we got down to brass tacks.

1. Start with Making Shorter Videos

Content that has higher user interaction, measured by likes, shares, comments, and viewing duration, is given more weight by the TikTok recommendation system. This suggests that TikTok takes into account whether or not users watch the entirety of a video before moving on to the next one.

Making shorter videos is recommended if you don’t want your content ignored and skipped. This increases the likelihood that users will watch your entire video and decreases the likelihood that they will skip it.

2. To a greater extent, videos should be tailored to specific demographics.

Users are more likely to engage with content on TikTok that speaks to their personal interests, hobbies, and worldview because the app tracks their viewing and listening patterns. Brands can more easily reach their target demographics by making videos that are relevant to specific subcultures if they have this information at their disposal.

3. Observing the Latest Effects in the Market

Whether you’re curious about what songs, effects, or hashtags are popular right now, Bold x Collective recommends checking out TikTok’s “Explore” feature. You should take advantage of it because it makes you appear more approachable right away.

Jumping on the bandwagon could be the single most effective way to increase the exposure of your videos. People will spend more time watching trending videos because they know what to expect from them and because the videos’ only purpose is to provide entertainment.

4. Include trending hashtags and keywords in your captions

Hashtags and keywords in captions and even conversation can go a long way. When you use trending hashtags and keywords associated with a niche, you immediately put yourself in front of a much larger audience.

Moreover, if you use hashtags, your content will be more discoverable in searches, and you’ll be able to reach your intended audience faster.

5. Interact with Other Creators and Your Audience

Using TikTok for its intended purposes is just as important as using it to share content. be sociable; to interact with others. Spend some time exploring the app and looking at the work of other users. Like, comment, share, stitch, and duet are just some of the ways you can respond and interact in this setting.

Using another creator in this way has the potential to increase exposure and interest. Your overall visibility on TikTok may increase once the app learns to associate your account with the accounts you frequently follow and like.

6. Make Use of Hot Music

Every month brings a fresh crop of hit songs and accompanying video concepts. In one way or another, most of them are funny or can be easily related to by the average person. You can quickly generate content ideas that are very likely to be well received in this way.

This method will help you find your intended audience more quickly without compromising your credibility, just like using trending effects and popular hashtags does.